This week we have the case of Mercadona, one of the largest companies in Spain, in an interview with Juana Roig, the CEO of Mercadona Online.

Mercadona Online is a tech startup born within Mercadona and aims to transform and modernize the digital branch of this retail giant. Juana, also being the daughter of the president of Mercadona, Juan Roig, explains to us in detail how she has set up this new branch from within and how she is operating a business that already has a turnover of 325 million euros. He also emphasizes the fundamental similarities and differences between his project and Juan Roig's company.