Mercadona, one of the largest companies in Spain, in an interview with Juana Roig, the CEO of Mercadona Online.

Mercadona Online is a tech startup born within Mercadona and aims to transform and modernize the digital branch of this retail giant. Juana, also being the daughter of the president of Mercadona, Juan Roig, explains in detail how she has set up this new branch from within and how she is operating a business. She also emphasizes the fundamental similarities and differences between the project and Juan Roig's company.