Introduction by Ken Towle, a visionary e-grocery guru and ex-Internet Retailing Director at Tesco, CEO Nisa and Retail Director Asda. Among the co-authors of the book are top managers from Russian and multinational retailers such as Metro C&C, bofrost*, Utkonos, Azbuka Vkusa. Additionally, FMCG manufacturers L'Oreal, Unilever, Reckitt Benckiser, are represented and many others.