We are conducting this comprehensive research because we believe in the growth potential of the European E-Grocery market as a whole, and the Iberian Peninsula in particular. For the E-Grocery market to thrive, it must have a thorough market analysis and highlight best practices that can serve as benchmarks for others, helping the industry achieve better results through shared learning.

Seeing best practices in action helps retailers identify service gaps and improve their customer offerings. For FMCG producers, the research highlights patterns in retailer performance—showing who is doing things right—and supports strategic decisions about partnerships and investments.

Sponsoring this research allows you to gain in-depth insights into the needs of retailers, understand the challenges and opportunities facing the E-Grocery market, and raise your brand’s profile in the industry. You’ll also gain clarity on which tools and services are in highest demand today.

The research begins in August 2025 and is scheduled to be finalized and presented to the professional community in November 2025.

If you're a research professional, you can become a part of the study and gain full access to all results. Retailers, FMCG producers, and service providers receive free access to basic findings. For full access to all reports and data, please contact us for pricing details. We can also expand the research to cover specific topics upon request.

The findings will be published in leading professional media outlets and across relevant social media platforms.

Yes. We have been engaged in scientific research in the E-Grocery sector for over 25 years. Since 2017, we’ve been specifically focused on Customer Journey analysis, developing and applying this methodology across Eurasia and Europe.