Learn how to master sales in e-grocery with top experts

Dive into e-grocery: unique course with brand and retailer strategies
Meet Our Team
E-Grocery experts with comprehensive experience
  • Mstislav Voskresensky
    25+ years of extensive experience in online food sales. Organized online stores for multinational retail chains Migros and Billa (Rewe Group). Developed and implemented local marketing programs for e-grocery leaders Globus (Germany), bofrost* (Germany) and more than 200 multinational and local FMCG manufacturers.
  • Ksenia Rodionova
    An international marketer with extensive experience in launching digital projects for retailers such as Sony, Otto Group, Castorama and others. Graduated from European University Viadrina in Germany.
  • Ilya Burmistrov
    Partner at the iWENGO business school and the LENNUF marketplace launch platform. With over 14 years of successful experience in senior roles at leading retail and e-commerce companies

The volume of online sales for everyday goods (such as food, beverages, baby products, household chemicals, and related items) has grown significantly in many countries.


E-grocery market leaders set standards for delivery speed and establish new requirements for website interfaces and mobile app functionality. We are here to help you navigate the rapidly evolving e-commerce sector, ensuring competitive advantages and driving sales growth.

The course is designed for
  • Entrepreneurs planning or developing a project in the e-grocery.
  • Service providers (online promotion, website development, delivery, etc.) looking to better understand the specifics of the market.
  • Managers at various levels in FMCG: grocery retail, children's products, household chemicals, etc.
  • E-commerce managers from other sectors planning to enter a new market.
Course content
Dive into the world of e-grocery and embark on an exiting journey through techlogy anf consumber trends!
Just in 2 months learn how to:
1) Analyze the competitive landscape and market trends.
2) Identify current and emerging e-grocery business models.
3) Understand online shopper behavior
4) Develop and implement effective strategies for online food retail across various digital channels.
5) Manage categories and assortment while creating high-converting product listings.
6) Build multi-channel customer acquisition strategies and measure key digital marketing performance metrics.

Request full course program
And how to build a successful and high-growth e-commerce business
  • Optimize sales funnels to increase customer conversion.
  • Manage the operational processes of online food retail.
  • Calculate unit economics and manage business financial performance.
  • Leverage IT systems to support digital business operations.
  • Build and lead an effective e-commerce team.
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Training format
  • The course includes video lessons, platform-based exercises, theoretical and practical webinars, and group assignments (see the description of the program blocks below).

  • 21 training modules and 5 mandatory webinars totaling 144 academic hours.

Practical focus: Complete over 30 individual assignments.

Group classes: Work on real business cases, exchange experiences with other students during online meetings and in the general chat. Mutual support accelerates both study and business success.

Webinars: Live interaction with instructors and industry experts. Each webinar lasts 3 hours. Webinar recordings are provided, so you can watch them at your convenience.

Unlimited support: Communicate with the curator via chat, and discuss issues with a community of like-minded peers. You will always receive guidance and support, ensuring you achieve your desired results.
Result after completing the course
  • Get an idea of the E-grocery market, its key indicators, specific models and trends
  • Understand how online business management works, how sales funnels work
  • Learn the principles of forming an assortment and pricing in the Internet channel
  • You will be able to organize data collection for your E-commerce project, select and apply analytics tools
  • Formulate requirements for the IT systems of your online business, understand how they interact with each other
  • Learn how to develop a web showcase of an online store in accordance with the golden rules of usability and work out selling product cards, increase their conversion
  • Analyze the CJM (target path) of the client and be able to eliminate gaps that negatively affect the buying experience
  • Understand how to choose tools for promoting an online business, contractors for promotion and measure the effectiveness of their work
  • Understand what impact the E-commerce operational funnel has on customer loyalty, and how to use it manage
  • Optimize logistics business processes and implement monitoring of the speed and quality of operations
  • Work on customer service, learn to segment customers, increase the number of repeat sales through CRM activities and customer base improvement
  • Develop an effective organizational structure for your E-commerce team
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