LEARN HOW TO MASTER SALES IN E-GROCERY WITH TOP EXPERTS

Dive into e-grocery: unique course with brand and retailer strategies
Meet Our Team
E-Grocery experts with comprehensive experience
  • Mstislav Voskresensky
    25+ years of extensive experience in online food sales. Organized online stores for multinational retail chains Migros and Rewe Group. Developed and implemented local marketing programs for e-grocery leaders Globus, bofrost* and more than 200 multinational and local FMCG manufacturers.
  • Ksenia Rodionova
    An international marketer with extensive experience in launching digital projects for retailers such as Sony, Otto Group, Castorama and others. Graduated from European University Viadrina in Germany.
  • Ilya Burmistrov
    Partner at the iWENGO business school and the LENNUF marketplace launch platform. With over 14 years of successful experience in senior roles at leading retail and e-commerce companies
  • Ismael Germain
    Experienced manager with a demonstrated history of working in ultra proximity stores and E-Grocery in Auchan and Schiever in Europe and Central Asia. Double graduation in London and Moscow in Marketing Management.

The volume of online sales for everyday goods (such as food, beverages, baby products, household chemicals, and related items) has grown significantly in many countries.


E-grocery market leaders set standards for delivery speed and establish new requirements for website interfaces and mobile app functionality. We are here to help you navigate the rapidly evolving e-commerce sector, ensuring competitive advantages and driving sales growth.

The course is designed for
  • Entrepreneurs planning or developing a project in the e-grocery.
  • Service providers (online promotion, website development, delivery, etc.) looking to better understand the specifics of the market.
  • Managers at various levels in FMCG: grocery retail, children's products, household chemicals, etc.
  • E-commerce managers from other sectors planning to enter a new market.
Course content
Dive into the world of e-grocery and embark on an exiting journey through techlogy anf consumber trends!
  • Just in 2 months learn how to:
    1) Analyze the competitive landscape and market trends.
    2) Identify current and emerging e-grocery business models.
    3) Understand online shopper behavior
    4) Develop and implement effective strategies for online food retail across various digital channels.
    5) Manage categories and assortment while creating high-converting product listings.
    6) Build multi-channel customer acquisition strategies and measure key digital marketing performance metrics.

  • And how to build a successful and high-growth e-commerce business
    • Optimize sales funnels to increase customer conversion.
    • Manage the operational processes of online food retail.
    • Calculate unit economics and manage business financial performance.
    • Leverage IT systems to support digital business operations.
    • Build and lead an effective e-commerce team.
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Training format
  • The course includes video lessons, platform-based exercises, theoretical and practical webinars, and group assignments (see the description of the program blocks below).

  • 21 training modules and 5 mandatory webinars totaling 144 academic hours.

Practical focus: Complete over 30 individual assignments.

Group classes: Work on real business cases, exchange experiences with other students during online meetings and in the general chat. Mutual support accelerates both study and business success.

Webinars: Live interaction with instructors and industry experts. Each webinar lasts 3 hours. Webinar recordings are provided, so you can watch them at your convenience.

Unlimited support: Communicate with the curator via chat, and discuss issues with a community of like-minded peers. You will always receive guidance and support, ensuring you achieve your desired results.
Result after completing the course
  • Get an idea of the E-grocery market, its key indicators, specific models and trends
  • Understand how online business management works, how sales funnels work
  • Learn the principles of forming an assortment and pricing in the Internet channel
  • You will be able to organize data collection for your E-commerce project, select and apply analytics tools
  • Formulate requirements for the IT systems of your online business, understand how they interact with each other
  • Learn how to develop a web showcase of an online store in accordance with the golden rules of usability and work out selling product cards, increase their conversion
  • Analyze the CJM (target path) of the client and be able to eliminate gaps that negatively affect the buying experience
  • Understand how to choose tools for promoting an online business, contractors for promotion and measure the effectiveness of their work
  • Understand what impact the E-commerce operational funnel has on customer loyalty, and how to use it manage
  • Optimize logistics business processes and implement monitoring of the speed and quality of operations
  • Work on customer service, learn to segment customers, increase the number of repeat sales through CRM activities and customer base improvement
  • Develop an effective organizational structure for your E-commerce team
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