We are a platform dedicated to e-grocery research, analytics, and education
We publish expert-driven books featuring insights from major retailers and FMCG brands such as Tesco, Auchan, Metro, Globus, PepsiCo, and NielsenIQ. In 2024, we released our latest volume on Amazon. In 2026, we began research on Digital Transformation in the e-grocery sector, and the results will be published at the end of the year.

We also run a 144-hour online course — “Dive Into E-Grocery 2026 Europe” — covering market analysis, shopper behavior, sales funnels, IT systems, logistics, and CRM. It is designed for entrepreneurs, service providers, and FMCG managers.

This winter, we are launching a groundbreaking project: E-Grocery Research Spain 2026!
At the beginning of 2026, we are launching a new book!
The online FMCG market is rapidly growing worldwide, with more engaged consumers, faster deliveries, and frequent orders, though average order values are falling. Low profitability is pushing companies toward major business model changes, already underway in advanced markets. New products, omnichannel retail, AI, automation, and modern digital management demand profound shifts—making digital transformation essential.
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With the aim of providing an adequate response to these challenges and supporting the global e-grocery community throughout the year, we will conduct academic and market research, host numerous interviews with leading experts in the field, and publish several scientific articles before presenting the results to the professional community. We look forward to sharing the first findings and scientific insights over the course of the year. Stay tuned for comprehensive academic research on Digital Transformation in E-Grocery.
Mstislav Voskresensky
Author

Spain-based expert with 25+ years of extensive experience in online food sales (E-Grocery). Developed and implemented the strategy (sales, purchasing, and marketing) for Russia's first home food delivery service, Service 77. Organized online stores for multinational retail chains Migros and Billa (Rewe Group). Developed and implemented local marketing programs for E-Grocery leaders Auchan, Globus, bofrost*, Utkonos, X5 Group and more than 200 multinational and local FMCG manufacturers. Leading E-Grocery expert "Future store" Rusnano. Associate Professor with several awards for innovation projects from Auchan Generation Charity Foundation, and SIFE. E-Grocery researcher with three published books and PhD in Economics, specializing in E-Grocery.

In 2026, together with Instaleap*, we launch a story about the success of e-grocery
* Instaleap is a leading technology platform that helps retailers and supermarkets run efficient e-commerce and delivery operations — like picking, packing, dispatching, and last-mile delivery — all in one system.
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More books about e-grocery from author

For over 15 years, we have been conducting research in the field of e-grocery. Our work includes a PhD thesis, dozens of articles in popular science publications, webinars, and sessions at regional largest congress and exhibition venues, which annually attract the attention of top-level experts from numerous local and multinational companies. Every three to four years, together with the most prominent e-grocery experts, we publish the most important results and insights in our books.

2015

How to Sell Groceries on Russian Internet: Solutions for Retail Chains

The first comprehensive study of the Russian e-grocery market: Solutions for retail chains on the way to online sales

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2018

Selling Groceries on the Internet: Solutions for Retailers and Manufacturers

Second edition of the e-grocery series: Retailers vs FMCG manufacturers in the e-grocery market

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2024

Click to Cart: Innovative Marketing and Advertising for Online Grocers

Leading experts in marketing, promotion, and advertising of FMCG on the Internet share their invaluable experiences

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Contact us
mstislav@e-grocery.pro
calle Ibiza, 3, torre 2
03503 Benidorm, Alicante, Spain
+ 34 614 99 13 24