| New book about E-Grocery The online FMCG market continues to grow rapidly worldwide. Consumers are becoming more engaged in the purchasing process, delivery times are shortening, and order frequency is increasing, while the average order value is declining. It is becoming increasingly clear that, due to low sales profitability, companies are on the verge of fundamentally changing their business models. In advanced countries these tectonic shifts are already underway. New product ranges, omnichannel shopping, artificial intelligence, automation, and modern approaches to digital management—all of this will require profound changes. Digital transformation is becoming the only viable response to these emerging challenges. |
Mstislav Voskresensky
Author
Spain-based expert with 25+ years of extensive experience in online food sales (E-Grocery). Developed and implemented the strategy (sales, purchasing, and marketing) for Russia's first home food delivery service, Service 77. Organized online stores for multinational retail chains Migros and Billa (Rewe Group). Developed and implemented local marketing programs for E-Grocery leaders Auchan, Globus, bofrost*, Utkonos, X5 Group and more than 200 multinational and local FMCG manufacturers. Leading E-Grocery expert "Future store" Rusnano. Associate Professor with several awards for innovation projects from Auchan Generation Charity Foundation, and SIFE. E-Grocery researcher with three published books and PhD in Economics, specializing in E-Grocery.
In 2026, together with Instaleap*, we launch a story about the success of e-grocery
* Instaleap is a leading technology platform that helps retailers and supermarkets run efficient e-commerce and delivery operations — like picking, packing, dispatching, and last-mile delivery — all in one system.
More books about e-grocery from author
For over 15 years, we have been conducting research in the field of e-grocery. Our work includes a PhD thesis, dozens of articles in popular science publications, webinars, and sessions at regional largest congress and exhibition venues, which annually attract the attention of top-level experts from numerous local and multinational companies. Every three to four years, together with the most prominent e-grocery experts, we publish the most important results and insights in our books.
2015
The first comprehensive study of the Russian e-grocery market: Solutions for retail chains on the way to online sales
2018
Second edition of the e-grocery series: Retailers vs FMCG manufacturers in the e-grocery market.
2024
Leading experts in marketing, promotion, and advertising of FMCG on the Internet share their invaluable experiences