Since 2005, in-depth analytical and research work has been carried out in the field of E-Grocery. Combining the competencies and experience of leading industry experts from around the world has made it possible to create a series of books on the topic of selling food products on the Internet.
The purpose of the series is to present the most successful examples of sales organization, help entrepreneurs, retail chains, and FMCG companies start a business, and avoid classic mistakes, especially common at the beginning of their ventures.
The books describe in detail the processes of creating and operating a grocery online store, covering all stages of the organization (from choosing a business model to assessing profitability). The factors that ensure sales growth, business models of trade organization, and business processes of online food trade are considered, categories of buyers are given, and the software products used are characterized. Some parts of the books are devoted to advertising and marketing issues, recommendations for enterprise management, and systematic methods for assessing the performance of online grocery stores. The publications also made room for theoretical research; some scientific theories are reasonably applied in them.
Particular attention is paid to typical mistakes that most market newcomers inevitably make. Additionally, the books contain extensive materials about the development of online stores by FMCG manufacturers, as this trend has emerged in the last two years. The uniqueness of the books lies in their presentation of business cases from the most successful E-Grocery projects around the world.
Co-authors include top managers from Tesco, Auchan, Metro C&C, Globus, Schiever, L'OREAL, Unilever, Reckitt Benckiser, bofrost*, X5 Group, Utkonos, Azbuka Vkusa, Freshbroccoli, Chefmarket, Esh derevenskoe, IDS Borjomi, Oracle Retail Global Business Unit, SAP CIS, GS1, Citroen, Koch Architekten, Ideasupermarket, ENGY, Rusnano, Brandquad, and many other specialists in the field of online food sales.
The books are intended for owners, managers, and employees of retail grocery chains, as well as manufacturers and distributors of FMCG goods. They can be used as a guide to action and as a reliable source of practice-tested knowledge in the field of E-Grocery.
The books in the series do not mark the end of this important and extensive topic.
We continue our research and publications in this area, with new books on E-Grocery planned. Stay tuned!
25+ years of extensive experience in online food sales (e-grocery). Developed and implemented the strategy (sales, purchasing, and marketing) for Russia's first home food delivery service, Service 77. Organized online stores for multinational retail chains Migros and Billa (Rewe Group). Developed and implemented local marketing programs for e-grocery leaders Utkonos (Russia), Globus (Germany), bofrost* (Germany) and more than 200 multinational and local FMCG manufacturers. Leading e-grocery expert "Future store" Rusnano. Associate Professor at one of the top five universities in Russia and an e-grocery researcher with three published books. PhD in Economics, specializing in e-grocery.
- Ken TowleInternet Retailing DirectorTesco
- Ismael GermainCommercial DirectorSchiever
- Olaf FrankHead of MultichannelGlobus Hyper
- Sergey BezzubtsevDigital Marketing DirectorMetro C&C
- Galina YaschukMarketing DirectorAuchan Retail
- Miikhail BrakkerE-Commerce Online DirectorL'Oreal
- Daniel RozenwaldE-Comm LeadHaleon
- Danil KuhninE-Comm LeadReckitt Benckiser
- Maxim RogatchE-Comm LeadUnilever
- Violetta MininaE-Comm HeadPepsico
- Timur ZakirovBranch Directorbofrost*
- Alexander ShurkaevDirector of Key Retail PartnershipsNielsenIQ
- Dmitry LebedevExecutive DirectorUtkonos
- Egor LankoChief Omnichannel DirectorAzbuka Vkusa
- Denis VasilievOMNI Channel DirectorMagnit
- Stanislava SavelevaChief Marketing OfficerX5 Digital
- Develop an E-Grocery marketing strategy based on the development plans of market leadersFounders and managers of the largest food delivery services, including Auchan, Globus, Schiever, X5 Group, iGooods, and L'Oréal, share their vision for market development over the next five years.1
- Analyze the target audience, identify competitors and assess the company's position in the marketThe most prominent analytical services, NielsenIQ, Data Insight, and Infoline, reveal data on the current market situation and discuss customers, their preferences, and market segments.2
- Create a user-friendly website, create a media plan and plan promotion in Internet channelsThe leading branding and marketing agencies Depot, Zurashvili Brand, and Ingate, along with the customer experience agency Pulse, share their insights.3
- Use your advantages correctly and beat your competitorsPractitioners from the companies Metro C&C, Utkonos, Esh derevenskoe, Azbuka Vkusa, PepsiCo, Glaxo Smith Kline share their experience.4
- Unique Managerial ExperienceManagement of E-Grocery projects5
- Effective ServicesWe care about our clients' time and can help you every day. Just call us — and we will help you with all the questions.6
For over 15 years, we have been conducting research in the field of e-grocery. Our work includes a PhD thesis, dozens of articles in popular science publications, webinars, and sessions at regional largest congress and exhibition venues, which annually attract the attention of top-level experts from numerous local and multinational companies. Every three to four years, together with the most prominent e-grocery experts, we publish the most important results and insights in our books.
