We analyzed the Spanish E-Grocery market and extrapolated its development to other, more mature E-Grocery markets. The results reveal key developmental patterns and will help you build a robust, rational, and unbiased strategy—enabling you to take the right steps today to succeed in the E-Grocery market of tomorrow.
E-Grocery Market Overview
Success in e-grocery comes not from short-term noise but from a long-term vision - grain by grain, step by step. The future belongs to those who can merge digital convenience with operational efficiency while staying ahead of ever-evolving consumer demands.
Ecommerce as % of total retail sales, digital advertising as % of total media ad spend, and billions in GDP, by country, 2025. Source: EMarketer Forecasts, Oct 2024 and Nov 2024.
The size and structure of the e-grocery market we see today in various countries are largely shaped by decisions made by key decision-makers some time ago.
The share of FMCG categories is lower in Germany, Austria, Spain and Italy but growing across all countries. This phenomenon can be described with the phrase: "we observe robust market growth where it has been actively developed".
The share of FMCG categories is lower in Germany, Austria, Spain and Italy but growing across all countries. This phenomenon can be described with the phrase: "we observe robust market growth where it has been actively developed".
Spanish E-Grocery market share, 2017-2029 (Source Statista, ECDB)
Like in many other parts of the world, the Spanish e-grocery market has long been shaped by offline retail leaders. The true growth and competitiveness of this sector have been driven largely by these key players, who introduce new technologies, attract customers, and essentially create the market.
The global e-grocery market has undergone a dramatic transformation, evolving from a niche segment with slow adoption to a rapidly expanding industry driven by necessity, technological advancements, and shifting consumer behavior.
The e-grocery revolution is far from over. What began as a gradual shift has become an irreversible trend, reshaping retail strategies worldwide. Companies that invest in scalable infrastructure, customer-centric models, and agile adaptation will lead the next phase of growth.
The e-grocery revolution is far from over. What began as a gradual shift has become an irreversible trend, reshaping retail strategies worldwide. Companies that invest in scalable infrastructure, customer-centric models, and agile adaptation will lead the next phase of growth.