The third edition of the E-Grocery series: this time we explore advertising and marketing

Published with the support of SberMarket in 2024

Leading experts in FMCG marketing, promotion, and online advertising from Tesco, Auchan, Globus, Metro C&C, X5 Group, Nielsen IQ, PepsiCo, L'Oreal, Haleon, Utkonos, Azbuka Vkusa, and many others share their invaluable experience and discuss successful projects, failures, and challenges they encountered while achieving results.